TECH UPDATES · BY PAPER_HAZE
From BlackBerry App World to BlackBerry World: A Small Rebrand Before BB10
In January 2013, Research In Motion (RIM) made a seemingly small change that reflected a much larger shift in its mobile strategy: BlackBerry App World became BlackBerry World .
THE STORY SO FAR · 1 ENTRIES
8 JANUARY 2013
The Article
In January 2013, Research In Motion (RIM) made a seemingly small change that reflected a much larger shift in its mobile strategy: BlackBerry App World became BlackBerry World. At first glance, removing one word from the name of an app store might not seem particularly…